Advocate Pria Hassan graduated from the University of Natal with a law degree in the 1990's, and was determined "to go boldly where no women have gone before". She used her legal knowledge and corporate experience to pave the way into Africa. She established the Women of Africa (WOA) Investment Group in 2005, which group is a Women owned, Women-managed, Black-Economic Empowerment company that is strongly committed to gender empowerment. It's extensive networks, solid reputation as a company of integrity, industry expertise as well as its broad ranging partner relationships with private and state-owned finance organisations positions WOA to be a reputable service provider in the pharmaceutical, construction, logistics and energy sector.
Adv Pria Hassan's commitment to women empowerment is evidenced by her long history of panel speaking nationally and internationally. She has spoken at the Women in Business and Leadership Conference held in Gaberone, Botswana 2014, the Women in the Energy Industry conference which focused on "Creating Smart Policies to Empower Africa's Women in Energy", the World Health Conference Participation in Women in Leadership to name a few.
Hassan won the Top Black Female Entrepreneur at The Metropolitan Oliver Empowerment Awards in 2011. She was named Women of the year 2012 by CNBC All Africa Business Leader, and the country and regional winner in the Wholesale Sector for the South Africa's Most Influential Women in Business and Government Award 2014. She has recently also been named as a finalist in the Ernst and Young World Entrepreneur Awards, which awards were held in Johannesburg in November 2014.